CRM LEAD QUALIFICATION

Real-time qualification of your new CRM leads

Identification of potential projects

Update of your CRM contact data

Your organization invests significant amounts to meet new contacts (through trade-shows, your corporate website, webinars, etc.) but most of them are neither contacted nor qualified on a regular basis in the following weeks/months. Collecting decision makers’ contact details without qualifying the nature of their interest or project simply leads to the loss of opportunities, just because no one spent time to contact them again. Effective lead nurturing helps to eliminate this problem, positively affecting lead utilization and close rates.

Thanks to your CRM and Marketing Automation platforms (SalesForce, Pardot, Marketo, Eloqua, etc.) and your website, trade-shows, webinars, your organization identifies an increasing volume of new leads every month but most of them are neither contacted nor qualified on a real-time basis. Identifying new leads without qualifying the nature of their interest or project simply results in the loss of potential opportunities. Effective lead qualification helps to eliminate this problem, positively affecting lead and pipeline optimization

To qualify your leads effectively, we will call your leads in order to:

  • Understand their maturity and requirements in terms of authority, needs and timing
  • Make sure they receive the most appropriate information depending on their needs
  • Identify if the lead is mature enough, after which we will forward the information to the sales department

The objective, qualify leads as soon as they are identified is cost-effectively and successfully managed since a telemarketing expert is trained and dedicated to this task, while you are only invoiced for the related workload.