Lead identification
Lead nurturing
Emailing campaign

Key contact identification
Mobile operator directories
Update of contact database

Distributing leads that are simply not ready for direct sales attention is a waste of resources which leads to the loss of opportunities. Effective lead nurturing helps to eliminate this problem, positively affecting lead utilization and close rates.

To nurture your leads effectively, we will contact decision-makers regularly (email & telephone) in order to:

- understand their maturity and requirements (if any)
- make sure they receive the most appropriate information depending on their needs
- identify when the lead becomes mature enough (as detailed in the Lead Nurturing Methodology) after which we willforward the information to the sales department

Our unique methodology enables us to collect data about the following issues:

- Decision: Is this contact the most appropriate decision maker for your solutions in the company?
- Needs: What is the motivation for approaching your company and what are the requirements of this contact (curiosity, solutions benchmarking, project, RFP etc?)
- Timing: What is the nature of the potential project (short or long-term, approved or not etc.)
- Budget: Is there any official budget? Validated or not?
- Competition: Which solutions (if any) has the prospect implemented in the past and if yes from which software vendor? When? Are they satisfied? Which competing solutions are currently being evaluated?

The objective, to identify and qualify leads having a short-term business opportunity, is cost-effectively and successfully managed since a telemarketing expert is dedicated to your campaign one week per month during 6, 9 or 12 months.