Matthieu recorded a 2 minute video to give an MWC Barcelona 2019 post-show report. Here is the key information he provided.
What did DEVEO think of MWC Barcelona 2019?
The show was a very worthwhile experience and investment for our Technology Vendor clients. The feedback from our clients indicated that the quality of meeting qualification was extremely high this year.
Many Telcos also referred to short-term projects. We already knew that 2019 was shaping up to be a massive year for Telcos with some of the first 5G projects kicking off at the end of 2018, so we were very excited to hear about the developments at MWC this year. With the advent of 5G, the market is at a very positive, exciting point. Telcos are investing heavily again and the impact of this will be felt across the whole CSP ecosystem for many years to come.
How did DEVEO contribute to our clients’ success?
DEVEO booked 800+ meetings with Communication Service Providers for 50+ Technology Vendors who wanted to meet with very specific decision makers that they didn’t already have in their database. For example: CTOs, CMOs, Head of Strategy, Innovation, Digital Services, Network, Customer Experience and many more!
Our expertise lies with finding which Telco Executive is attending MWC and making the first connection. This enables us to qualify their interest in our clients’ solutions. We then set up a face-to-face meeting during the show for our clients’ sales teams to present their solutions in more depth.
Because of the nature of the industry’s sales cycle, we don’t expect to hear of an immediate ROI. However, we do regularly hear feedback that one, two or even three years later as a result of one of our meetings a deal has been signed.
Beyond MWC Barcelona – how can DEVEO help you?
What are the next steps for companies who used our services for MWC Barcelona? Deveo can help you go further year-round as we are first a lead generation expert.
Every single month we support clients by identifying qualified leads and business opportunities amongst worldwide Telcos & Broadcasters.
We can help you identify gaps in your database. DEVEO reaches out to those people that your sales team are not connected with or simply didn’t qualify recently.
There is only one good event per region and segment every year. However, our database and Lead Generation expertise enable us to knock at the door of the most appropriate decision makers every month.
If you want to learn how we can work with your sales & marketing teams to deliver qualified leads please don’t hesitate to get in touch.