“DEVEO helps Technology Vendors sell to Telcos & Broadcasters by identifying qualified leads”

Let us help you to pre-arrange meetings at trade-shows or set-up teleconferences throughout the year.

What is the core business of DEVEO?

DEVEO helps Technology Vendors selling to Telcos & Broadcasters identify qualified leads and worldwide business opportunities. These leads could then become customers. This is the core business of DEVEO, and we are an expert at lead generation.

This can be managed through arranging teleconferences throughout the year. Pre COVID-19 we also managed this through the pre-arrangement of meetings at trade-shows. Essentially, we help our clients deliver the right message to the right people.

Where do you see the biggest challenges for companies and their sales departments?

All technology vendors face the same issues:

  1. Their contact database is not sufficiently updated or enriched. This only enables them to reach a small fraction of their market.
  2. Getting leads is not about volume, it is about reaching out and qualifying the right decision makers. They can be converted into hot leads and ultimately customers.
  3. No one in the marketing or sales department wants to be in charge of identifying new qualified leads. This is a time-consuming and repetitive task that doesn’t require any technical expertise.

What can companies do to compensate for the lack of tradeshows?

With the arrival of COVID-19, we can no longer go to tradeshows and virtual events are only gathering around 10% of the audience that a traditional tradeshow did. Yet, sales pipelines have to be filled and this period is a great opportunity to adapt to the new business reality.

  1. Lead Generation and Telemarketing Programs: thanks to highly targeted email campaigns with telemarketing support we can provide you with qualified leads in less than a month.
  2. Promote webinars to a quality audience of “invited only” executives. You take care of the webinar content and platform, we will promote it by email, telephone and LinkedIn.

What makes the difference between outsourced and inhouse managed lead generation?

Pros and Cons of Insourcing: The monthly cost of an Inside Sales Manager is usually cheaper, and this person has easier access to the team. However, it takes a lot of time to organise Inhouse Lead Generation and train Inside Sales Managers for success… and it is very difficult to keep them motivated for this job since they usually want to become a Sales Manager by their second year.

Pros and Cons of Outsourcing: The monthly cost is higher, but it’s more flexible to have an outsourced partner that can be operational within a few days in any language, anywhere in the world. An external database also guarantees immediate access to any kind of target (in all territories, segments and roles). Last but not least, being able to rely on experienced experts is a huge time-saving measure.

How can DEVEO help companies to grow business?

Growth only comes from new clients! You can’t solely rely on your trade-show presence, website and a busy sales team to identify new business opportunities.

DEVEO offers to deliver what companies cannot manage internally in terms of qualified leads and business contact data. For a start-up and SME, it will be mainly the capacity to identify business opportunities and schedule teleconferences or trade-show meetings with qualified leads. For a large account, it will mostly be the acquisition/update of contact data to update their database or the registration of new participants for roadshows and internal events.

Our methodology is based on selecting the best contact from our database, emailing them and following-up with a call. This is a tedious process (which explains why Sales Executives tend to give up this task) but still the best way to identify business opportunities and qualified leads among specific targets at a cost-efficient price.

Why do you think DEVEO helps companies to save money in the long run?

First of all, because the question is not how much it costs, but how much it generates. 1000€ for zero results is wasted money; 10K€ to potentially sign a contract is a good investment.

Secondly, there is no equivalent to the positive ROI that Lead Generation can generate after a few quarters:
Trade-shows are very expensive and the rate for each NEW qualified prospect often costs thousands of €’s. Advertising & Digital Marketing are well established long-term communication methods, but they don’t bring business opportunities in the same month. Hiring business consultants is quite random and they’re usually only well connected to a few CSPs.

Let’s take an example: A tradeshow budget for 50sqm stand is about 80K€. You reduce the stand space to 40sqm and reinvest what you save in a lead generation campaign. Since you are able to track the success and also to fill the tradeshow schedule with the right people, you will get more for the same budget.

Finally, more companies are now asking for pre-arranged meetings with qualified leads without a proper booth, just with a meeting room. This is much cheaper, and you still get the cream of the crop of the trade-show (meeting with potential new clients) for the best budget possible. The core business of DEVEO is to help you!

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  • Portrait of Matthieu Merlio

    Matthieu Merlio Matthieu Merlio on Linkedin

    Founder & Managing Director

  • Portrait of Cristian Gamentz

    Cristian Gamentz Cristian Gamentz on Linkedin

    Director of Sales North America

  • Portrait of Boglarka Markovics

    Boglarka Markovics Boglarka Markovics on Linkedin

    Director of Project Management

  • Abi Woodward Abi Woodward on Linkedin

    Senior Project Manager

  • Grace Cwierlikowska Sales Manager

    Grace Cwierlikowska Grace Cwierlikowska on Linkedin

    Sales Manager UK, Scandinavia and DACH

  • Samanta Pérez Samanta Pérez on Linkedin

    Sales Manager

  • Meryem Jaidi Meryem Jaidi on Linkedin

    Junior Project Manager

  • Marijo Canas Marijo Canas on Linkedin

    Junior Project Manager

  • Sydney Zanella - Office Manager at DEVEO

    Sydney Zanella Sydney Zanella on Linkedin

    Office Manager

  • Portrait of Martin Angelov

    Martin Angelov Martin Angelov on Linkedin

    Email Marketing Manager

  • Zhuliyana Petkova Zhuliyana Petkova on Linkedin

    CRM Manager

Core values

In DEVEO, doing business is fun and not only about money. We want to conduct our business in a way that is ethical and takes account of our social, economic and environmental impact.
Our core values are built on a foundation of integrity, honesty and commitment. Wherever we operate, we put these values to work each and every day. DEVEO’s core values are:

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  • Growth

    Pursue growth and learning. Everything we do in DEVEO is customer focussed and in order to give our customers the best possible experience we need our employees to keep up to date with current market trends & skills. It is in this spirit that we encourage each and every team member to grow professionally and personally whilst working for DEVEO.

  • Performance

    Be passionate, determined and results driven. To be successful in the direct marketing industry you must be determined to succeed! We are truly passionate about our work & the success of our marketing campaigns means everything to us. We want to hear positive feedback from our clients and do everything in our power to make the campaigns we run a success.

  • Honest communication & transparency

    Build open and honest relationships with others. We encourage transparency in every interaction that we have, whether it is externally with our clients or internally with our colleagues. Having such an open environment means that we are not scared to show initiative and are constantly looking for ways to improve and innovate.

  • Teamwork

    Build a positive team and family spirit. Here at DEVEO we believe one of our great strengths is our fabulous international, multicultural team. We want people to wake up in the morning and enjoy coming to work!

Who we are: a lead generation expert

DEVEO is the number one Lead Generation & Contact Data expert. We work only in the worldwide Communication Service Provider (CSP) industries for the Telco & Broadcaster sectors.

Where does DEVEO operate?

We operate globally, thanks to our team based in the Americas, EMEA and APAC. Confident we can help you get qualified leads & new business opportunities within just a few weeks because:

  1. DEVEO owns the largest database of qualified CSPs in the world with 250,000+ contacts. These are updated and enriched on a daily basis by our dedicated team of Database Managers. We don’t sell this database but use it for a customised campaign to successfully approach and qualify decision makers on your behalf. Our team proudly delivers quality leads & business opportunities for your Sales Team thanks to our well maintained industry database.
  2. Our team has an in-depth knowledge of the CSP industry, your specific market and solutions. We are a well-established company, operating since 2005, with many years of lead generation and demand generation experience. Managing more lead gen campaigns than any other agency in the CSP industry, our track record speaks for itself! We know that 95% of our projects reach or exceed the initial objective requested by our clients.
  3. DEVEO is the only Lead Generation expert in the world to attend all major Telco & Broadcast events. Highlights of our calendar include: MWC Barcelona, MWC Los Angeles and MWC Shanghai, AfricaCom, CommunicAsia & BroadcastAsia, IBC, the NAB Show, Futurecom, ANGA COM, BBWF, TMF Digital Transformation World and more! We meet the key players on 5 continents every year, pandemic permitting!

Why do technology vendors need a lead generation expert?

In our experience, most Technology Vendors are either too small, busy or not willing to make cold calls every week to identify new decision makers and business opportunities. Therefore, we offer to help you by externalising this time-consuming, difficult and non-technical phase of business development. By delegating this task, you will benefit from many things as a result. Our long experience, great data, refined methodology and positive track record of successful campaigns are advantageous.

Premium business development services

DEVEO is not and will never be a call center: above all, we only concentrate on providing high quality business development services. When it comes to finding qualified leads for Technology Vendors who sell to worldwide Telcos & Broadcasters, we are the industry leader because of our unique experience, worldwide database and international team.

Getting qualified leads since 2005 in the CSP industry means genuine expertise based on a quality database, successful methodologies and a culture based on results and customer satisfaction. You will never know what you could get if you don’t try!

Matthieu Merlio
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DEVEO: a lead generation expert
Happy African Children

Social responsibility – We Give Back!

We strongly believe that companies have a social and environmental responsibility to contribute where help is needed, so we decided to act and make sure that our voice and actions can continuously shape tomorrow’s world. One way we manage this is through 'We Give Back'.

DEVEO is the founding member of “We Give Back”, a French Non-Profit Association whose mission is to gather companies willing to donate 0.1% of their revenues to Non-Profit Organisations (committed to sustainability, education, health, etc.). Consequently, when you buy from DEVEO, you’re investing 0.1% of your budget into causes you care about. You can find out more information about “We Give Back” and the causes it supports on their website.

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The DEVEO Team

The DEVEO team are more than just colleagues; we truly are a great and very international team both in and out the office. Never let it be said that an opportunity to celebrate and enjoy our work passed us by! We always like to hear from people who share our values.

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We’re hiring!

We’re hiring! Be a part of our friendly international team and help us deliver high quality results to our clients, every single time.

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