DEVEO’s Lead Generation Campaign resulted in a contract with a Pay TV Operator. In this case study, find out how!
About WorldCast Connect
WorldCast Connect is a global provider of a Monitoring and Control solution (M&C/NMS) for media and broadcast.
They wanted to promote their KYBIO platform. It empowers users with a simpler, more efficient way to monitor their entire media infrastructure across a single, unified and intuitive web interface. Powerful analytics and key insights are broken down into comprehensible information, with multiple operational and strategic benefits.
Lead Generation Targets
Our client wished to target CSPs in Europe and North America through a lead generation campaign. Our goal was to schedule qualified teleconferences with both Broadcasters and Telco’s with a media infrastructure.
“Thanks to DEVEO and the Lead Generation campaign we ran in June 2021, we have just signed a contract in Europe with a leading Pay TV Operator. I was hesitant when I met DEVEO initially, but since, I have seen how professional and experienced their collaborators are, I have no hesitation in recommending Deveo to any company who is looking to develop their business in the Broadcast industry. The accuracy, efficiency and tenacity is of high quality”.Christophe Poulain, Co-president at WorldCast Systems.
This was DEVEO and Worldcast Connect’s first lead generation campaign together, but we efficiently worked following our methodology:
- Selection of the most appropriate decision makers from DEVEO’s database. The aim was to select approximately 2,500 of the best matching profiles from DEVEO’s database of 250,000 contacts.
- Design and send 3 email campaigns over a 1-month period under the client’s name.
- Full-time telemarketing follow-up and lead generation campaign over a 1-month period.
Once a lead was identified, DEVEO qualified them before arranging the teleconference and handing over to WorldCast Connect.
Our definition of a qualified lead is someone who:
- Confirmed he was an appropriate decision maker for the solution.
- Expressed significant interest or referred to a potential project.
- Requested further information. After reading the product literature, we confirmed that they still had a high level of interest/potential project.
- Welcomed the opportunity to have a teleconference to obtain further technical & sales details of the solution.
After one month of this lead generation campaign, we were able to deliver 8 qualified prospects to WorldCast Connect.
Final lead generation report & feedback
We provided a final report that listed all interactions with interested profiles and also presented all feedback in order to understand why target companies were not interested in their solution. This information was also available in real time for the client during the campaign and is still available through DEVEO’s CRM today.
Contract with leading Pay TV Operator
And finally, we were thrilled to hear from WorldCast Connect just 2 months after the campaign finished that they were able to sign a contract with a leading Pay TV operator in Europe, which was a direct result of our high-quality lead generation efforts.
Lead Generation with DEVEO
In conclusion, if you want to find out how DEVEO can help you to sign more contracts with CSPs, contact our team today.