As a Marketing Director with Worldwide responsibility for CSP Solutions during my career with Hewlett-Packard Enterprise, I know how a smart lead generation strategy can make a difference. I have worked with a number of telemarketing agencies in the past but none have been as good as Deveo when it comes to the Telco & Broadcast industries. The biggest downfall of the majority is that they often book appointments with the wrong people, just because they don’t have a dedicated worldwide database, and then try to justify them as leads. With Deveo, I know they will only set up qualified appointments and that we will take advantage of high quality meetings. They bridge the gap between the marketing and sales effort ensuring that marketing spend visibly impacts the sales pipeline.